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Essential Website Optimisation
The company's website is the 24 hour, 365 days a year, online representative for your company's products and services. With the right website and proper Search Engine Optimisation, it can be a source of valuable leads and sales. If it is ecommerce enabled and you sell products on line, then it needs to be easy to use and secure.
A website should be developed, to be search engine friendly, from the start. Search engine optimisation is essential. There has to be a balance between look and feel, text content, ease of navigation and use.
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The Correct Balance?
Rimless Glasses: http://www.rimless-glasses.co.uk is an ecommerce enabled website which includes a FLASH header. It is an attractive website with lots of colour but it does have good text
content. The META tags in the Header will include the Title, Description and Keywords. These are replicated in the page text content.
The search engines spider the website and pick up the relationship
between the META tags and the page text. Your keywords become the search terms. In addition we have made it easy to buy online and use AJAX (Ajax - Asynchronous JavaScript and XML) programming, so any changes are immediately visible without refreshing the browser window. A customer can view their shopping cart at all stages of a transaction. The website is secure and uses PROTX.
Try to keep your website simple and make it a pleasure to use.
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Customers will return to a well presented, secure and well managed website again and again. Text content needs to be regularly modified. Search engines like to see regularly updates. It also helps to maintain a Google sitemap.xml on the server. It retains a log of the changes.
One I Made Earlier?
Years ago, in my early learning period, I designed a website for a Banbury company: http://www.gigaduct.com. This website was a source of acute embarrassment to me because it did not portrait the quality of our 2008 website designs. I had offered to re-do the website at less than cost, but GigaCom refuse to change it. Why?
It worked and produced business, well into six figures, from all over the World. It was a simple website displaying product images with a direct link to the product's technical specifications. If you look at the image on the right you will see what I mean, “if it works why change it? It has been updated and changed this year 2008.
Search Engine Unfriendly - big FLASH websites?
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When you enter the website and click on a company link, all links to the various companies are shockwave FLASH images. None of these pages include any text, or information, readable by a search engine spider. To all intents and purposes, they are just blank pages. Keyword search terms should be replicated in the text of a web page.
There are no effective search keywords that can help find this website. The only probable visitors to this website are the owners and the website designer. Hello or is it Goodbye?
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